oliver.social

Get 100K-view Reels without a big following.

My first 100K Reel came 16 days after my first post. I had 10 followers. This field guide is the exact formula, step by step.

Get the field guide for $8
Instant access. Mobile-optimized field guide, plus a 16-page PDF.
The 100K Reel Formula field guide cover, showing seven small early posts and then Reels of 125K and 294K views
16 Days
I had 10 followers when I posted my first 100K+ Reel.
100K+
views, regularly. By week 6 I’m nearly at 10K followers.
0 to 44K
followers in under 10 months, averaging about two Reels a week.

0 to 9,616 followers in six weeks

No team. No daily posting. Just me and two free hours a week.

100K+50K to 99KUnder 50K
125K101K154K22K117K57K294K19K74K46K90K34K121KWarm-up16 days7 posts100 to 1K viewsJan 5First postJan 121 weekJan 192 weeksJan 263 weeksFeb 24 weeksFeb 95 weeksFeb 166 weeks16 days in: first 100K ReelFollowersFlat through the warm-up, then climbing.10103321,8813,0689,616
Warm-up 16 days
Jan 5 to 20. 7 posts, 100 to 1K views each. Instagram was still finding my audience.
10 followers
Jan 21, 16 days in
125K views
10 followers
Jan 23, 18 days in
101K views
10 followers
Jan 26, 21 days in
154K views
332 followers
Jan 28, 23 days in
22K views
1,372 followers
Jan 30, 25 days in
117K views
1,881 followers
Feb 2, 28 days in
57K views
2,692 followers
Feb 4, 30 days in
294K views
3,068 followers
Different hooks, different results. Curiosity hooks held up. Plain lessons and a reused hook didn’t.
Feb 6, 32 days in
19K views
4,555 followers
Feb 9, 35 days in
74K views
5,772 followers
Feb 11, 37 days in
46K views
6,575 followers
Feb 13, 39 days in
90K views
8,063 followers
Feb 16, 42 days in
34K views
9,081 followers
Feb 18, 44 days in
121K views
9,616 followers

Views: each Reel's own count. Followers: people who had followed me by that date and still do.

Followers don't get you views. The first 3 seconds do.

Most advice says post more. I average about two Reels a week. What changed my numbers was a simple formula for how every Reel starts and ends.

1
Call out your niche

Say who the video is for in the first line. The more specific, the better.

2
Create curiosity

Hint that you know something valuable they don't.

3
Reward the curiosity

Deliver what you promised, clearly, and quickly.

Knowing the steps is the easy part. The field guide shows you how to do each one well: hook templates, four worked examples, the mistakes that cost me views, and a 10-week plan.

What's inside

The formula on one page.
Three steps to check every Reel against.
Real hooks, real numbers.
Hooks that worked, one that didn’t, and exactly why.
20 example hooks in 10 niches.
From home cooks to Etsy sellers, plus a fill-in pattern for writing your own.
Keeping them watching.
Visual and text hooks for people watching on mute, and how to hold attention to the payoff.
How to read any Reel.
Which numbers matter, and what each pattern tells you to fix.
Your 10-week game plan.
What to expect, what to post each week, and a checklist for every Reel.
The proof page: every Reel from my first six weeks Worked examples: Excel and cooking The field guide's cover
Get the field guide for $8
By the end, you'll have a hook for your next Reel, and a plan for the 10 weeks after it.

Is it for you?

You don't need a $500 course to get your first big Reel. You need a clear formula and a few weeks of posting.

It's for you if
You want to grow on Instagram, and you'd rather follow a clear method than hope for luck.
You have a small following and can't build momentum. You're posting, but nothing seems to stick.
You don't have time to post every day. You need a plan that works with once or twice a week.
Your content isn't landing. You put real work into your Reels, and the views don't reflect it.
You run a business or teach a skill, and you want the right people to find you without paying for ads.
It's not for you if
You only care about follower counts and vanity metrics.
The formula is about reaching the right people, not inflating a number.
You want overnight success.
Even with the right formula, growth takes a few weeks of testing.
You want a hack, not a method.
This is a repeatable way to make Reels people actually want to watch.
oliver.social

Hi, I'm Oliver.

About nine months ago, I started taking social media seriously. I wanted to grow my music tech business with more intention and less guesswork.

After a few weeks of trial and error, I found a formula that worked. My account grew from zero to 44K followers in under 10 months, posting 1-3 Reels a week in my free time.

That last part matters. Between running a business and raising six kids, I couldn't post three videos a day. I needed a system that worked with the little time I had. That system is The 100K Reel Formula.

Questions

What format is it?

A mobile-optimized online field guide, plus a 16-page PDF. Read it on your phone, tablet or computer, or print it.

What do I need?

Just a phone. Everything in the field guide works with the camera and editing apps you already have. No team, no expensive gear.

Is there a video version?

Yes. At checkout, you can add a video breakdown where I walk through my real Reels using the formula, including the ones that missed.

Will it work in my niche?

The formula isn't tied to music. The field guide includes examples for Excel, cooking and parenting. I can't promise results, but you can test it on your own account in 10 weeks.

Do I need a lot of followers first?

No. My first 100K Reel came when I had 10 followers.

I hate being on camera. Will this work for me?

I hate it too. I almost cut the little slide into frame I do at the start of my videos because I thought it looked stupid. It's now the thing people mention most. The field guide shows you how to grab attention and hold it, without needing to be a natural on camera.

How long does it take?

You can read it in one sitting. The two exercises take about 15 minutes, and you'll finish with a hook you can film this week.

What if it's not for me?

Email me within 30 days and I'll refund you in full, including the video breakdown if you added it.

Can I contact you?

Yes. Email me at [email protected]. I read every message.

You don't need a big following. You need the formula.

Every week you spend guessing is a week you could be growing. Make your next Reel count.

Get the field guide for $8
Instant access. Mobile-optimized field guide, plus a 16-page PDF.
My promise: Not useful? Email me within 30 days for a full refund.

These are my numbers, from my account. I haven't tracked results from other accounts yet, so yours will vary.